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  • Writer's pictureAdam Goldfarb

Creating a Business Plan That Works for You

If you are thinking about starting a business or already started one, having a business plan is essential. A business plan is a document outlining your goals and the steps you'll take to achieve them. It helps you to clarify your ideas and identify potential roadblocks before you start your business. Here are some tips for creating a business plan that works for you:


  1. Define your business idea: The first step in creating a business plan is to define your business idea. What product or service will you offer? Who is your target market? What makes your business unique? Answering these questions will help you to develop an understanding of what you want to achieve with your business.

  2. Conduct market research: Before you start your business, it's essential to understand your industry and your competition. Market research will help you identify opportunities and challenges in the market, as well as potential customers and competitors.

  3. Develop a marketing strategy: A marketing strategy outlines how you'll promote your business and attract customers. Your strategy should include tactics such as advertising, public relations, social media, and email marketing.

  4. Create a financial plan: A financial plan outlines the costs involved in starting and running your business and your expected revenue. It should include a budget, cash flow, and profit and loss statements.

  5. Identify your team: Your business plan should outline the roles and responsibilities of the team, including yourself. You should also include any outside contractors or advisors you plan to work with.

  6. Set goals and milestones: Your business plan should include specific, measurable goals and milestones you want to achieve. These might include revenue targets, customer acquisition goals, or product development milestones.

  7. Review and update your plan regularly: Your business plan is a living document that you review and update regularly. As your business evolves, your plan should evolve with it.


Creating a business plan can be challenging, but it's an essential part of starting and running a successful business. By following these steps, you can create a plan that works for you and helps you achieve your business goals.


Any opinions are those of Adam Goldfarb and not necessarily those of Raymond James


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