(716) 842-0145

295 Main St Suite 914 Buffalo, NY 14203

900 Camp St Suite 4C5 New Orleans, LA 70130

Raymond James financial advisors may only conduct business with residents of the states and/or jurisdictions for which they are properly registered. Therefore, a response to a request for information may be delayed. Please note that not all of the investments and services mentioned are available in every state. Investors outside of the United States are subject to securities and tax regulations within their applicable jurisdictions that are not addressed on this site. Contact your local Raymond James office for information and availability. Links are being provided for information purposes only. Raymond James is not affiliated with and does not endorse, authorize or sponsor any of the listed websites or their respective sponsors. Raymond James is not responsible for the content of any website or the collection or use of information regarding any website’s users and/or members. Raymond James Financial Services is not affiliated with New Orleans Chamber of Commerce.


Securities offered through Raymond James Financial Services, Inc., Member FINRA/SIPC Privacy Policy</a/<a

Goldfarb Financial is not a registered broker/dealer and is independent of Raymond James Financial Services, Inc. Investment advisory services offered through Raymond James Financial Services Advisors, Inc.

Certification awarded by an independent nonprofit organization B Lab. This certification recognizes businesses that meet rigorous standards of social performance, accountability and transparency. The 2019 Best for the World lists are determined based on the verified B impact Assessments of Certified B Corporations. The B Impact Assessment (BIA) is a free Online tool designed to comprehensively measure the positive impact that businesses generate for their communities, customers, workers, and environment; administered by the independent nonprofit B Lab. Criteria can be found at https://bcorporation.net/2019-best-for-the-world. The ranking may not be representative of any one client’s experience, is not an endorsement, and is not indicative of the firms’ or the advisor’s future performance. Neither Raymond James nor any of its Financial Advisors pay a fee in exchange for this award/rating. B Impact and Best for the World is not affiliated with Raymond James.

  • Jeffrey Goldfarb


Deepfake | Doctored | Technology | Buffalo | B Corp

Earlier this year the Florida Dali museum unveiled a lifelike simulation of Spanish painter Salvador Dali. See here (https://mashable.com/article/salvador-dali-deepfake/). The technology itself is enough to bring tourists out. When tourists enter the museum they’re greeted by Dali himself. That’s one of the big selling points for this technology. It isn’t an artist rendition of Dali and a voice actor speaking lines. Using an archive of images and soundbytes the museum was able to re-create the real Dali, introducing attendees to his museum and ending with a selfie he summons from his pant pocket.

Pretty impressive right?

Well, while deepfake technology has offered entertaining headlines, including a fabricated Joe Rogan podcast where he talks about investing in a Chimpanzee sports league[1] it has raised concerns about distinction between reality and fiction. Only three years removed from Russian interference in the US election, individuals are concerned what impact this kind of technology can have on our daily digest of digital information.

Worries about artificial intelligence media content has grown since a doctored video of Nancy Pelosi garnered 2.5 million views on Facebook, making her appear intoxicated and slow.[2] This attempt was poorly executed and most viewers were able to spot the fake.

Ben Sasse introduced a bill earlier this year that would criminalize the creation of deepfake videos.[3] Is the stress warranted? Yes and no. While this technology can be misused it’s also been accessible longer than the general public is aware. “Part of the issue is that they’re too easy to track. The existing deepfake architectures leave predictable artifacts on doctored video, which are easy for a machine learning algorithm to detect.”[4] Though it only recently started making headlines, defensive technologies have been researching detection software for years.[5]

While its capabilities can still cause trouble and confusion, these were issues before deepfake technology entered the political sphere. During the last presidential election, a clearly doctored video of Hilary Clinton shaking Osama Bin Laden’s hand made rounds on social media like Facebook and those who sought reason to dislike her had no issue believing, or at the very least sharing, the picture. The confusion deepfake videos could inspire is nothing new, it’s just repackaged.

  1. https://www.theverge.com/2019/5/17/18629024/joe-rogan-ai-fake-voice-clone-deepfake-dessa

  2. https://www.cbsnews.com/news/doctored-nancy-pelosi-video-highlights-threat-of-deepfake-tech-2019-05-25/

  3. https://www.axios.com/deepfake-laws-fb5de200-1bfe-4aaf-9c93-19c0ba16d744.html

  4. https://www.theverge.com/2019/3/5/18251736/deepfake-propaganda-misinformation-troll-video-hoax

  5. https://gcn.com/articles/2019/05/24/deepfake-detection.aspx